Billboard Susses Out 'Pitch Perfect 2' and Its Anti-Marketing Campaign

With Pitch Perfect 2 anticipated to be a hit film with a soundtrack to match, many expected an over-saturation of material from, for, and about the film in the weeks leading up its release. Quite the opposite has happened, however, and rather than trying to turn every song on the soundtrack into another smash single like Anna Kendrick’s Cups, the studio have kept promotion at a fairly moderate level. There hasn’t been a barrage of billboards, snapchat ads, trailers on Twitter, nor songs released to radio. The studio has chosen to surprise its audience, and it’s working brilliantly! Check out Chris Willman and Erick Strecker’s article on the marketing of Pitch Perfect 2 at Billboard!