Articles
New Column at Think Like a Label
28th May 2013 • No commentsAs you’ve probably deduced, my new column is up over at Think Like a Label. Jesse Cannon and Todd Thomas of Musformation have written a book, Get More Fans-The DIY Guide to the New Music Business, and it may very well be the most essential text written in recent years for anyone in the music […]
Read MoreRecord Year For Vinyl
15th May 2013 • No commentsMy latest article for Think Like a label is up, and it’s all about vinyl! Please, stop by and read it HERE!
Read MoreInstagram and Music: Megalomaniacal Propoganda or Useful Marketing Tool?
13th April 2013 • No commentsCheck out my latest article for Think Like a Label. A lot of people use Instagram, but do they use it to its potential when promoting their career or new album?
Read MoreLady Gaga Tour Cancellation: Legit or Preemptive Marketing Gimmick?
4th March 2013 • 2 commentsIn my latest column for Think Like a Label, I look into the skuddlebutt surrounding Lady Gaga’s recent tour cancellation. Some say she has an injury warranting surgery and recovery time which isn’t conducive to the tour continuing, others say the cancellation is due to lagging ticket sales and decreased interest in the star. What […]
Read MoreInterview with Mario Vallenari of Cabezon Records
4th February 2013 • 1 commentRecently I interviewed Cabezon Records Founder & President, Mario Vallenari. Find out how his background as an artist, promoter, and manager helped prepare him for the difficult task of running a label, and find out how big a role he feels videos and other media forms play in today’s music scene. Additionally, Mario and Cabezon […]
Read MoreStreet Teams
17th September 2012 • No commentsMy latest article for Think Like a Label~ this week it’s all about street teams! My first experience marketing musicians was via street teams. It taught me a lot about dealing with people, promoting with no money, and how to market bands when you really don’t like their music. Street teams can be a very […]
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