Articles

Street Teams

17th September 2012 • No comments

My latest article for Think Like a Label~ this week it’s all about street teams! My first experience marketing musicians was via street teams. It taught me a lot about dealing with people, promoting with no money, and how to market bands when you really don’t like their music. Street teams can be a very […]

OurLabel

20th April 2012 • 1 comment

Crowdfunding is nothing new, but there is a company based in Chicago that seems to add elements of social media and interaction that others don’t have. OurLabel (https://www.ourlabel.com/) seems to have achieved the balance of serving as a crowdfunding source and allowing fans access to the artists, all the while serving as a veritable street […]