Articles


Artists, Stop Getting Taken Advantage Of

30th August 2015 1 comment

There are plenty of services in the music industry which require money for effectiveness. Paying for PR, social media help, management, and marketing are all necessary to efficiently run a music career like the business it is. Often artists would rather pay for fun things, such as equipment and recording, not realizing that many components […]

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Billboard Susses Out 'Pitch Perfect 2' and Its Anti-Marketing Campaign

21st May 2015 No comments

With Pitch Perfect 2 anticipated to be a hit film with a soundtrack to match, many expected an over-saturation of material from, for, and about the film in the weeks leading up its release. Quite the opposite has happened, however, and rather than trying to turn every song on the soundtrack into another smash single […]

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Checkered Owl Music Facebook Article

24th March 2014 No comments

Hello, everyone! Last week Checkered Owl Music boss Andrew Jones published a piece featuring Thirty Roses own Christine Infanger. Andrew asked some of his music industry colleagues and friends for their best (very brief) advice to artists on to best use Facebook. The piece also feature advice from the of Michael Brandvold, Brian Thompson, Solveig […]

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Appreciate Your Twitter Audience: Learning From the Best

4th December 2013 1 comment

*This article was originally written for Think Like a Label. I’ll be posting some of my favorite and most popular pieces for TLAL here on Thirty Roses with kind permission from Think Like a Label owner and editor Jeremy Belcher. One of the most important things for artists to do also seems to be the […]

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Spending Money on Your Band’s Marketing and Promo

26th November 2013 No comments

*This article was originally written for Think Like a Label. I’ll be posting some of my favorite and most popular pieces for TLAL here on Thirty Roses with kind permission from Think Like a Label owner and editor Jeremy Belcher. While the D.I.Y. ethic and aesthetic is a wonderful thing, it can only take you […]

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How Indie Bands & College Radio Are Working Together

18th November 2013 No comments

This article was originally written for Think Like a Label. I’ll be posting some of my favorite and most popular pieces for TLAL here on Thirty Roses with kind permission from Think Like a Label owner and editor Jeremy Belcher. The ultimate goal of any artist is quite simple; to have their music heard by […]

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Instagram and Music: Megalomaniacal Propoganda or Useful Marketing Tool?

13th April 2013 No comments

Check out my latest article for Think Like a Label. A lot of people use Instagram, but do they use it to its potential when promoting their career or new album?

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Thirty Roses Year in Review

2nd January 2013 2 comments

As I read my ‘year end’ statistics, I couldn’t help feel a combination of shock and absolute humility. It’s amazing to me how successful this has become since it began in late January of 2012. Since then, I’ve had so many amazing discussions about the insanity of the music industry and had what can only […]

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Street Teams

17th September 2012 No comments

My latest article for Think Like a Label~ this week it’s all about street teams! My first experience marketing musicians was via street teams. It taught me a lot about dealing with people, promoting with no money, and how to market bands when you really don’t like their music. Street teams can be a very […]

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